Embed content in agile teams by focusing on user needs

Lisa Scott

Product Manager, Government Digital Service

In most digital projects content is involved late. But agile methods create an opportunity to refocus content work on meeting user needs instead of publishing information. I was part of the team that developed GOV.UK, the single government website designed around user needs. Our content designers work in agile teams alongside developers, designers, researchers, and analysts. This shared ownership enables the team to create services that are simpler, clearer, and faster. Learn how to:

Lisa was the content designer on the team that built the GOV.UK “alpha” website in 3 months. Then she moved into product management, working with a multidisciplinary team to build GOV.UK through beta, to live, and into operation.