Content strategist, Netlife Research
We need input from subject matter experts to make sure content is accurate. When I was a web editor for the Norwegian government, I would take experts’ raw copy, work my magic, and hand it back for sign-off. But this linear workflow often led to conflict instead of meeting user needs. I discovered pair writing, inspired by the agile technique of pair programming. It includes both parties in the content creation process from the start, which builds trust. Learn how to:
Audun is a content strategist at Netlife Research, a user experience consultancy in Oslo, Norway. He’s part of a multidisciplinary design team, working on anything from defining business goals to writing content or creating prototypes.