How to switch your identity from content expert to coach

Chris Massey

Community architect, Red Gate Software
@camassey

I used to think of myself as a content expert. Although I thought I was indispensable I was actually a bottleneck: people were reluctant to get involved in my processes. To relieve the pressure I chose to stop taking sole responsibility for delivering content. I learnt to switch my identity from expert to coach, to share ownership, and to help colleagues recognise and develop their own skills. Learn how to:


Chris is a community architect at Red Gate Software, helping software teams to reach and educate users. He’s worked in technical publishing, copywriting, product marketing, and user research.