We all want clear content, smooth approval processes, and ongoing care after publication. Although strategies and standards help, it’s still difficult to keep content on track. Why? Because our organisations are accustomed to linear workflows where publication is the final step.
Agile can help to bring content into the digital age. Originally used in product development, agile methods rely on teamwork across disciplines, building prototypes at speed, and continuous testing with users. Applying these principles to content can help you: